Luxury buyers have acted quickly to secure a full-floor residence at the new ultra-luxury boutique residential building LUXE Broadbeach, taking the unique opportunity to fully customise their large 393sqm floorplans.

With the final release of LUXE Broadbeach apartments hitting Gold Coast’s prestige property market, the building’s first purchasers have revealed the special details about LUXE that stood out to them from the start.

The opportunity to work with the developer to redesign their apartment, the exclusivity and space of the whole-floor apartment building configuration, plus the prime location were the top three factors that appealed to Roger and Gai Smart, who were the first to purchase an exclusive LUXE Broadbeach residence.

LUXE Broadbeach is an iconic collection of just 28 full-floor residences in the prime location on the corner of Charles Avenue and Old Burleigh Road in Broadbeach, with panoramic beachfront and ocean views.

Designed by award-winning architectural firm DBI, LUXE Broadbeach is being delivered by local developer Broadbeach LUXE Development Company to meet growing demand for ultra-premium private residences of international six-star standard on the Gold Coast.

The Smarts, who own a luxurious waterfront home at Sanctuary Cove, have been fully customising their Level 12 floorplan at LUXE and say the option to design their apartment was one of the main drawcards. “That’s the beauty of these apartments, if you want to change it all and design your own floorplan within the space you can,” Mrs Smart said. “As well as having the freedom to pick our own finishes, we were able to design our whole floorplan.”

Instead of incorporating four or five bedrooms in their 393sqm apartment, the Smarts opted for a three-bedroom plus study floorplan and expanded the office space alongside a generous-sized wine room, and converted a whole room into a walk-in-wardrobe and dressing room. “It was an opportunity that we couldn’t pass up on – we haven’t seen anything else that offers this level of quality and location,” Mr Smart said. “The number one drawcard for us is the position. We love the area; all the fabulous restaurants, the casino, Pacific Fair, everything is here at Broadbeach including essential services such as supermarkets, doctors and pharmacists. We can leave our car in the garage and walk everywhere.

“When we heard it was going to be a six-star, one-per-floor high end building, we thought it was the best opportunity. The size of the apartments and location of absolute convenience really appeals to us. We wouldn’t relocate from Sanctuary Cove for any old apartment. We feel very fortunate to have an opportunity to buy an apartment in a building of this calibre – one apartment per floor in this location is very unique.”

The $170million LUXE Broadbeach is a 33-level beachfront apartment tower with 28 whole-floor apartments on the upper levels, a grand entrance foyer with a first-class concierge service, exclusive six-star resort-style amenities on Level 5 featuring a 25m heated lap pool providing three secure car spaces to each residence. Priced from $5.25million, LUXE’s whole-floor residences offer configurations of three, four and five bedrooms with opportunities for multi-purpose rooms that can be used as home theatres, studios and full-sized offices. A choice of four different ultra-premium floorplans is available for any level and purchasers can also modify the layout to suit their specific tastes and lifestyles and customise the fit-out features with their choice of fittings and fixtures.

Broadbeach LUXE Development Company Director John Kubatov said appealing to prestige property purchasers like Roger and Gai Smart had been the development vision from the outset. “We are very pleased that savvy local buyers of prestige property have given LUXE Broadbeach their vote of confidence,” Mr Kubatov said. “LUXE will be home to a wonderful group of people who value the opportunity of owning a high-quality home-sized residence in an exclusive boutique apartment building on the beach,” he said.

“With only 28 full-floor apartments, they will appreciate a peaceful, exclusive atmosphere at LUXE, while enjoying the vibrancy of one of Gold Coast’s premier lifestyle destinations right on their doorstep. The prime beachfront location on the north-east facing corner of Charles Avenue and Old Burleigh Road offers LUXE residents the best of coastal living with each apartment designed to take in the panoramic views out over parkland to the beach and ocean. We assembled a top tier development team to deliver LUXE as a landmark building inspired by prestigious Manhattan-style private residences to offer a sophisticated cosmopolitan lifestyle that complements the natural coastal beauty of Broadbeach.”

Luxury apartment marketing agency TOTAL Property Group is managing the sales of LUXE Broadbeach’s private residences and reported strong interest in the final release of apartments from prestige property purchasers. “There has been an influx of prestige property buyers seeking coastal lifestyle properties of exceptional global standard and LUXE Broadbeach ticks all the boxes on their wish lists,” TOTAL Property Group Managing Director and LUXE Broadbeach Marketing Manager Adrian Parsons said. “LUXE’s superior quality, its premium beachfront location and the exclusivity of having just 28 full-floor apartments appeals to buyers looking for ultra-luxurious properties on the Gold Coast.

“The final release of apartments at LUXE is presenting the luxury property market with the most prestigious Broadbeach apartments available – there is nothing of this standard in this location right in the heart of this vibrant lifestyle destination with restaurants, cafes and quality retailers all within walking distance. LUXE Broadbeach has appealed to a wide range of buyers, from local homeowners who are either upgrading or downsizing, to interstate and expat buyers moving from more expensive cities and regional Queenslanders making a sea change. Demand for high-quality, home-sized apartments in sought-after locations with views has been high with more Australians seeking their dream coastal home, and we are expecting this to continue as Gold Coast’s status as a lifestyle destination continues to be elevated by developments like LUXE.”

LUXE Broadbeach is a 33-level boutique apartment tower with 28 full-floor private residences to be delivered by Broadbeach LUXE Development Company on a prime 756sqm site on the corner of Charles Avenue and Old Burleigh Road in Broadbeach, one of Gold Coast’s most desirable lifestyle destinations. The luxuriously-appointed apartments begin on Level 6 above exclusive residents’ amenities on the Podium Level 5 that include a 25-metre heated lap pool with breathtaking views, residents’ lounge, sauna, barbeque area, gymnasium and yoga lawn, with views over the Broadbeach foreshore and out to the ocean.

LUXE Broadbeach Sales Display Suite is located on Charles Avenue, 40 meters from the development site and is open from 10am to 4pm daily to offer potential purchasers an in-depth look at the elegantly-appointed internal finishes and the four different floorplans available to each of the 28 full floor apartments. For more information and to make an appointment to visit the sales display suite, contact TOTAL Property Group on 1300 765 576 or visit