$90m in sales reported at Jewel in first half of 2024

AW JEWEL ANNOUNCES $90 MILLION IN SALES AT JEWEL PRIVATE RESIDENCES FOR FIRST HALF OF 2024

Prestige property buyers are lining up to buy into Gold Coast’s new landmark address Jewel, paying a total of $90 million for premium beachfront apartments at Jewel Private Residences so far this year.

AW Jewel announced $90 million apartment sales across Jewel Private Residences’ two luxury residential apartment towers: the Sapphire Tower Collection and the Diamond Tower Collection, taken over a six-monthly period from January to June 2024.

Strong sales results stem from a series of clever moves by AW Jewel, who held off from presenting Jewel Private Residences to the market until after international five-star hotel The Langham, Gold Coast – that occupies Jewel’s central tower and signature amenity spaces across the luxury precinct – was open to guests.

Luxury apartment marketing specialist TOTAL Property Group has been presenting Jewel Private Residences to the market since the first collection of luxury apartments was launched to market at the start of 2023, selling a total of $290 million worth of apartments to date.

In the past six months at Jewel Private Residences, 42 apartments have sold to the value of $90 million at an average sale price of $2,140,000, with prices starting at $1,174,000 for a one-bedroom apartment in the Sapphire Tower Collection and ranging up to $7million for a three-bedroom apartment in the absolute beachfront Diamond Tower Collection.

TOTAL Property Group Managing Director Adrian Parsons says Jewel Private Residences is meeting strong demand for Gold Coast’s luxurious beachfront apartments from an unprecedented level of prestige property buyers in the market for beachfront apartments on the Gold Coast.

“All eyes are turning to the Gold Coast for the exceptional lifestyle and beaches and Jewel is turning heads for its ultra-premium apartments attached to a five-star international resort hotel,” Mr Parsons said.

“Jewel Private Residences is an incredible opportunity in today’s prestige property market. The absolute beachfront location, the five-star resort amenities, the luxury styling – it’s all there to see, fully completed and ready to move in now.

“Jewel Private Residences also has Australia’s only apartment collection of absolute beachfront residences with a full-time concierge serving the Diamond Tower Collection. This really is the pinnacle of luxury amenity recognised by high-net-worth individuals as the ultimate inclusion to their private residences.”

TOTAL Property Group data on apartment purchases this year at Jewel Private Residences show that buyers from all over Australia have been securing their premium five-star apartment with 96% of apartments sold, while overseas buyers, mostly from New Zealand, contribute to the remaining 4%.

AW Jewel General Manager Yutao Li said it was pleasing to hear praise for Jewel as both a holiday destination and primary home, with guests and residents expressing admiration for the luxury, lifestyle and convenience provided.

“We set out to create the ‘wow factor’ inside Jewel to match the architectural excellence of the three towers that are now iconic structures on the Gold Coast skyline,” Mr Li said.

“Jewel has been carefully curated in response to its outstanding, absolute beachfront location and the high standards of prestigious five-star international hotel The Langham, Gold Coast.

“It is with great pleasure that we announce strong sales results from the first half of the year for Jewel Private Residences and we thank TOTAL Property Group for this achievement.

“The sales process and expertise provided by TOTAL Property Group to Jewel’s savvy apartment buyers has been rewarding and enjoyable for all involved, and the team at AW Jewel has shared in the experience, taking delight in seeing the private residences fill up with new residents and holiday makers, as well as major milestones such as the establishment of the world-class concierge team for the Diamond Tower.”

The Diamond Tower Collection, encompassing Jewel’s premium apartments is Australia’s only fully serviced five-star luxury private residences on absolute beachfront with a full-time concierge, offering exceptional level of service for the kind of lifestyle normally only experienced in five-star international private residences.

Luxury international resort hotel The Langham, Gold Coast is a drawcard for Jewel Private Residences apartment buyers as it continues to collect hospitality awards and establish an international reputation for being Gold Coast’s premier five-star holiday destination, attracting A-listers and high-net-worth travellers from around the world.

Jewel is perfectly positioned at 36 Old Burleigh Road, Surfers Paradise on the Gold Coast in a prime, absolute beachfront location between Broadbeach and Surfers Paradise. To showcase Jewel Private Residences’ Diamond Tower Collection and Sapphire Tower Collection, 16 display apartments are open seven days a week with inspections available by appointment.

The Jewel Private Residences Sales Gallery on the corner of Old Burleigh and Wharf Roads is open seven days a week between 9am and 5pm or afterhours by private appointment.

Originally published in Ocean Road Magazine. View article online HERE.

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