Luxe Broadbeach promises elegantly sophisticated luxury as close to the beach as you can get
Luxe by name and luxe by nature: Broadbeach Luxe Development Company has spared no expense on its new beachfront development, set on the corner of Charles Avenue and Old Burleigh Road in Broadbeach on Queensland’s Gold Coast, directly opposite the green expanse of Pratten Park and the Kurrawa Surf Club.
“If you’re going to call your building Luxe, you need to deliver,” says sales agent Adrian Parsons, managing director of TOTAL Property Group. “With every element, from the minute you walk into the front foyer, it’s very clear it’s called Luxe for a reason.”
Nathan Andersen, the director of Core Property Partners, the company project managing the development, describes Luxe as a six-star property taking cues from Manhattan’s art deco gems. He says the level of finish will surpass that found in beautiful hotels, with a concierge service to match.
And, in a breath of fresh air for the Gold Coast, Luxe is less about glitz and glamour and more about elegant sophistication.
Each Luxe Broadbeach apartment has an entire house-sized floor of its own.
“This development is for the prestige buyer who appreciates an international standard of living in a prime beach location,” Andersen says.
The DBI-designed building, due for completion in 2024, has found a ready audience and, in a nod to the booming Gold Coast market, 12 of the 28 apartments have already sold.
Domain’s Queensland Spotlight Report, released in October 2021, showed unseasonably high buyer demand in Queensland over winter compared to the three previous years, with the median unit price on the Gold Coast increasing by 9.9 per cent over the year.
And, according to the September Regional Movers Index, the Gold Coast continues to be the most popular destination among people moving from capital cities to regions, welcoming more than double the number of city folk than any other Australian region during the 2020-21 financial year.
Parsons says inquiries and sales are split evenly between buyers from Sydney, Melbourne, Brisbane and the Gold Coast, all of whom are looking for space and luxury in a top location.
Luxe is positioned directly opposite the green expanse of Pratten Park and the Kurrawa Surf Club.
Warm tones with timber accents and space, glorious space, are design hallmarks. Each apartment claims an entire floor of 318 square metres, giving owners a house-sized domain.
Instead of a one-size-fits-all approach, Luxe gives buyers the choice of four floor plans – comprising three, four or five bedrooms – delivered on your preferred level.
“Some people are drawn to the lower levels because they want contact with the [activity] on the ground,” says Andersen. “Others want to be up in the sky and have the best views.”
Parsons says this approach has been well-received by buyers, with lots of boxes ticked to suit different lifestyles.
“Buyers absolutely love it,” he says. “They love having choices and they can see that these plans have been so well-considered.
“If you’re a movie star and you want very grand entertaining areas, we have a layout for you. If you want ample guest space that’s private and set away from your master suite, we have that. And, if you want balconies to all of your bedrooms, we have that.”
Instead of a one-size-fits-all approach, Luxe gives buyers the choice of four floor plans.
Andersen says the floor plans match the wish lists of buyers moving out of waterfront mansions who still want the feeling of space provided by their free-standing property, with room for a grand piano or a full-size pool table.
“You don’t have any adjoining walls, the flow of noise doesn’t generally go up or down, there’s natural light from every angle and 360-degree views from every apartment,” he says.
Each apartment will be fitted with natural stone benchtops, Gaggenau appliances – including twin ovens – herringbone timber floors, custom joinery and a world-first, fluted free-standing bath from Decina.
Temperature-controlled wine storage comes as standard, with buyers given a choice between a dedicated wine room or a wine wall as a feature in the living spaces. A built-in barbecue with a wine fridge is an optional extra.
Exclusive residents’ amenities on level five include a 25-metre heated lap pool, a lounge area and a yoga terrace, all with magical views over the Broadbeach foreshore and out to the ocean.
Buyers are given a choice between a dedicated wine room or a wine wall as a feature in the living spaces.
Rather than a desk-bound concierge, Luxe will offer an on-demand concierge service.
“There’s no one in the lobby downstairs, instead it’s a service that is effectively at your beck and call,” Andersen says. “If you’re driving down from Brisbane on a Friday evening, let us know when you’ll arrive and we can have champagne chilling in an ice bucket.
“We can organise dry-cleaning, car cleaning, or arrange a party beside the pool. It’s about providing the residents with the ability to live life the way they want to live it.”
In a bid to deter “Gold Coast party animals”, short-term rentals won’t be permitted, which has given Luxe added cachet with owner-occupiers. They have also been drawn by the very walkable location.
“There’s walkability from a relaxation and exercise perspective but, more importantly, walkability to restaurants, bars, the supermarket, the casino and the beach,” says Andersen. “If you’re living here or holidaying here you can absolutely lock up the car and not have to touch it while you’re here.”
To find out more about Luxe Broadbeach, visit luxebroadbeach.com.au.
